rocktech was founded in 2022 as a local tradiional business specilizing in the design ans manufatureof exclusive tableware(sets of plates, bowls, cups, etc) which is sold directly to the hotel and resturant industry ans also to individual consumers. Rocktech has stuck to its traditional processes ans from the beggining the company created a reputation for manufacturing tableware of the highest quality which it orginally sold to wealthy individuals. For many years tocktech tableware was used at dinner tables in sophisticated private houses ans the brand name became associated with an elegant lifestyle. However new players have enteres the market ans rocktech is struggling to protect its share capital, as well as it brand popularity in today's cutthroat competition where the market has become increasingly saturated. analyse the various problems of rocktech and explain why it is facing these problems

rocktech was founded in 2022 as a local tradiional business specilizing in the design ans manufatureof exclusive tableware(sets of plates, bowls, cups, etc) which is sold directly to the hotel and resturant industry ans also to individual consumers. Rocktech has stuck to its traditional processes ans from the beggining the company created a reputation for manufacturing tableware of the highest quality which it orginally sold to wealthy individuals. For many years tocktech tableware was used at dinner tables in sophisticated private houses ans the brand name became associated with an elegant lifestyle. However new players have enteres the market ans rocktech is struggling to protect its share capital, as well as it brand popularity in today's cutthroat competition where the market has become increasingly saturated. analyse the various problems of rocktech and explain why it is facing these problems

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter3: The Environment And Corporate Culture

Section: Chapter Questions

Problem 3DQ

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