Roy, an entrepreneur, has worked for years on developing his business idea and on ensuring a good implementation of his strategy. However, years into the business, Roy discovered that the profit he set to reach, in 5 years-time, is not attainable and is disappointed with the results. a)     Illustrate - Draw the planning-controlling link. b)    Discuss in detail the controlling process (steps 1, 2, and 3). c)     What went wrong? And what action should be taken? – Part of step 3. d)    What type of control did Roy use? And what type should he use in the mere future? e)    What is benchmarking? How can Roy make use of this concept when planning and setting goals?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
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Roy, an entrepreneur, has worked for years on developing his business idea and on ensuring a good implementation of his strategy. However, years into the business, Roy discovered that the profit he set to reach, in 5 years-time, is not attainable and is disappointed with the results.

a)     Illustrate - Draw the planning-controlling link.

b)    Discuss in detail the controlling process (steps 1, 2, and 3).

c)     What went wrong? And what action should be taken? – Part of step 3.

d)    What type of control did Roy use? And what type should he use in the mere future?

e)    What is benchmarking? How can Roy make use of this concept when planning and setting goals?

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