Scenario: You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. The company you have decided is the best option to diversify is Powesport Industry (ATV's, Motorcycles, Scooters) 1. Is it a good idea to diversify into the powesport industry and why? 2..Perform a Porter’s Five Forces analysis to determine the potential success of moving into this chosen industry

Scenario: You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. The company you have decided is the best option to diversify is Powesport Industry (ATV's, Motorcycles, Scooters) 1. Is it a good idea to diversify into the powesport industry and why? 2..Perform a Porter’s Five Forces analysis to determine the potential success of moving into this chosen industry

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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