Select any advertisement from a TV ad. Did it choose an appropriate media to reach the target audiences? Identify the message strategy and appeal being used. Comment on this. What other message strategies or appeals could have been used?
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Select any advertisement from a TV ad.
- Did it choose an appropriate media to reach the target audiences?
-
Identify the message strategy and appeal being used. Comment on this.
-
What other message strategies or appeals could have been used?
Step by step
Solved in 3 steps
- Find an ad (placed in the media…not just an image from a website) for Sensodyne Tooth Paste Discuss the ad, including the target market, ad content and design, and message appeal. Do you think the ad accomplishes its objectives (why or why not)?Does the “Priceless” campaign use an informational or an emotional appeal?What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?
- Find and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?Discuss the ad, including the target market, ad content and design, and message appeal. Do you think the ad accomplishes its objectives (why or why not)?Find two examples of online advertisements that use one of these appeals, (you can search product websites, YouTube, and/or Facebook. For each ad, identify the advertising appeal and explain how that appeal is appropriate given the target market. (Please do not use Plagiarism and or copy from online source)
- Designing an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?Of those items below, which answer shows the best characteristics for the most affective advertising appeal?... a. engaging, informative, and stylish b. trendy, compelling, and appealing c. unique, emotional, and entertaining d. meaningful, believable, and distinctiveHow can the selection of appropriate keywords impact the success of an online advertising campaign?
- i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?Instructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks). Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?