Select any advertisement from a TV ad. Did it choose an appropriate media to reach the target audiences? Identify the message strategy and appeal being used. Comment on this. What other message strategies or appeals could have been used?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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  1. Select any advertisement from a TV ad.

  2. Did it choose an appropriate media to reach the target audiences?
  3. Identify the message strategy and appeal being used. Comment on this.

  4. What other message strategies or appeals could have been used?

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