MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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When it is stated that a service driven company should redefine what the service should be, what is being suggested?

Select one:
a.

The customer doesn't know what they want (size, weight, cost, etc.)

b.

The customer doesn't know how to ask for service improvement (cost, features, reliability, etc.)

c.

The customer may really want subtle features (fairness, features, information, etc.)

d.

The customer may really need some form of discount (less money, more service, or both)

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