SITE FACTOR WEIGHT 1 3 Affluence of local population 10 70 60 85 90 Construction and land cost 10 85 90 80 60 Traffic flow 25 70 60 85 90 Parking availability Growth potential 20 80 90 90 80 15 90 80 90 75

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
Problem 1VC
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Question
100%
A Detroit seafood restaurant is considering opening a
second facil ity in the suburb of West Bloomfield. The following
table shows its ratings of five factors at each of four potential
sites. Which site should the owner, Lucy Lyu. select?
SITE
FACTOR
WEIGHT
1
3
Affluence of local
population
10
70
60
85
90
Construction and
land cost
10
85
90
80
60
Traffic flow
25
70
60
85
90
Parking availability
Growth potential
20
80
90
90
80
15
90
80
90
75
Transcribed Image Text:SITE FACTOR WEIGHT 1 3 Affluence of local population 10 70 60 85 90 Construction and land cost 10 85 90 80 60 Traffic flow 25 70 60 85 90 Parking availability Growth potential 20 80 90 90 80 15 90 80 90 75
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