"Standard tickets for Beyonce’s Renaissance tour went on sale in the UK for a price of £56 in February 2023. Many fans complained about receiving constant error messages and being stuck in long on-line queues of more than 500,000 people. In response to these negative comments a spokesperson for Ticketmaster, the company in charge of selling the tickets, stated that: ‘There was never going to be enough tickets to meet demand’" What are the potential implications of the statement by the Ticketmaster spokesperson that "there was never going to be enough tickets to meet demand" for the allocation of resources and the efficiency of the market? (Include diagram)

"Standard tickets for Beyonce’s Renaissance tour went on sale in the UK for a price of £56 in February 2023. Many fans complained about receiving constant error messages and being stuck in long on-line queues of more than 500,000 people. In response to these negative comments a spokesperson for Ticketmaster, the company in charge of selling the tickets, stated that: ‘There was never going to be enough tickets to meet demand’" What are the potential implications of the statement by the Ticketmaster spokesperson that "there was never going to be enough tickets to meet demand" for the allocation of resources and the efficiency of the market? (Include diagram)

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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