Structuring a Keep-or-Drop Product Line Problem with Complementary Effects Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines:   Strip   Plank   Parquet   Total Sales revenue $400,000   $200,000   $300,000   $900,000 Less: Variable expenses 225,000 120,000 250,000 595,000 Contribution margin $175,000 $ 80,000 $ 50,000 $305,000 Less direct fixed expenses:            Machine rent (5,000) (20,000) (50,000) (75,000)    Supervision (15,000) (10,000) (20,000) (45,000)    Depreciation (35,000) (10,000) (25,000) (70,000) Segment margin $120,000 $ 40,000 $ (45,000) $115,000 Hickory's management is deciding whether to keep or drop the parquet product line. Hickory's parquet flooring product line has a contribution margin of $50,000 (sales of $300,000 less total variable costs of $250,000). All variable costs are relevant. Relevant fixed costs associated with this line include 80% of parquet's machine rent and all of parquet's supervision salaries. In addition, assume that dropping the parquet product line would reduce sales of the strip line by 10% and sales of the plank line by 5%. All other information remains the same. Required: 1.  If the parquet product line is dropped, what is the contribution margin for the strip line? For the plank line?   Contribution Margin Strip line $fill in the blank 1 Plank line $fill in the blank 2 2.  Which alternative (keep or drop the parquet product line) is now more cost effective? Keep the parquet product line  By how much?

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
Section: Chapter Questions
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Structuring a Keep-or-Drop Product Line Problem with Complementary Effects

Shown below is a segmented income statement for Hickory Company's three wooden flooring product lines:

  Strip   Plank   Parquet   Total
Sales revenue $400,000   $200,000   $300,000   $900,000
Less: Variable expenses 225,000 120,000 250,000 595,000
Contribution margin $175,000 $ 80,000 $ 50,000 $305,000
Less direct fixed expenses:        
   Machine rent (5,000) (20,000) (50,000) (75,000)
   Supervision (15,000) (10,000) (20,000) (45,000)
   Depreciation (35,000) (10,000) (25,000) (70,000)
Segment margin $120,000 $ 40,000 $ (45,000) $115,000

Hickory's management is deciding whether to keep or drop the parquet product line. Hickory's parquet flooring product line has a contribution margin of $50,000 (sales of $300,000 less total variable costs of $250,000). All variable costs are relevant.

Relevant fixed costs associated with this line include 80% of parquet's machine rent and all of parquet's supervision salaries. In addition, assume that dropping the parquet product line would reduce sales of the strip line by 10% and sales of the plank line by 5%. All other information remains the same.

Required:

1.  If the parquet product line is dropped, what is the contribution margin for the strip line? For the plank line?

  Contribution Margin
Strip line $fill in the blank 1
Plank line $fill in the blank 2

2.  Which alternative (keep or drop the parquet product line) is now more cost effective?
Keep the parquet product line 

By how much?
$fill in the blank 4

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