Target Costing Toyota Motor Corporation uses target costing. Assume that Toyota marketing personnel estimate that the competitive selling price for the Camry in the upcoming model year will need to be $23,300. Assume further that the Camry's total unit cost for the upcoming model year is estimated to be $19,800 and that Toyota requires a 20% profit margin on selling price (which is equivalent to a 25% markup on total cost). a. What price will Toyota establish for the Camry for the upcoming model year? 18,640 X b. Since the estimated manufacturing cost exceeds objectives. the target cost, Toyota must reduce its total costs to maintain competitive pricing within its profit Feedback Check My Work a. What dictates the price? b. Compare desired profit with estimate price.

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter11: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 18E: Target costing Toyota Motor Corporation (TM) uses target costing. Assume that Toyota marketing...
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Target Costing
Toyota Motor Corporation uses target costing. Assume that Toyota marketing personnel estimate that the competitive selling price for the Camry in the upcoming model year will
need to be $23,300. Assume further that the Camry's total unit cost for the upcoming model year is estimated to be $19,800 and that Toyota requires a 20% profit margin on
selling price (which is equivalent to a 25% markup on total cost).
a. What price will Toyota establish for the Camry for the upcoming model year?
18,640 X
b. Since the estimated manufacturing cost exceeds
objectives.
the target cost, Toyota must reduce
its total costs to maintain competitive pricing within its profit
Feedback
Check My Work
a. What dictates the price?
b. Compare desired profit with estimate price.
Transcribed Image Text:Target Costing Toyota Motor Corporation uses target costing. Assume that Toyota marketing personnel estimate that the competitive selling price for the Camry in the upcoming model year will need to be $23,300. Assume further that the Camry's total unit cost for the upcoming model year is estimated to be $19,800 and that Toyota requires a 20% profit margin on selling price (which is equivalent to a 25% markup on total cost). a. What price will Toyota establish for the Camry for the upcoming model year? 18,640 X b. Since the estimated manufacturing cost exceeds objectives. the target cost, Toyota must reduce its total costs to maintain competitive pricing within its profit Feedback Check My Work a. What dictates the price? b. Compare desired profit with estimate price.
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