Tech Products Inc. is one of the world's leading technology companies known for its innovative products, including the TechPhone, TechPad, Tech computers, and software services. At present, Tech Products Inc. is now facing significant challenges in an evolving industry landscape due to increasing competition and the introduction of similar products on both the local, regional and global markets. The company is aware that internal and external drivers play a crucial role in shaping the strategic direction and overall performance of an organization, and that to remain relevant they must be able to understand and respond to these drivers in an effective manner. To assist them in formulating a comprehensive strategy that can help the company navigate the complex business environment it faces, Tech Products Inc. has hired you as a Strategic Management Consultant. Further to an initial meeting with Management, it was ascertained that Tech Products Inc. has not been keeping abreast with the changes in the external operational environment and did not analyze this against their current environment. Whilst they are aware that there are internal and external tools which can assist, they have no idea how to use them to their benefit. They are aware however that the current business strategy needs to urgently be reviewed to one which focuses more on design, user experience, and premium pricing to help set them apart from the competition. There is also a need to review the current global strategy to ensure that the company is reaping the best possible benefits, allowing the organization to capitalize on opportunities, manage risks effectively, and create a robust foundation for long-term success. Their current organizational structure is one which organizes its workforce by function, such as design, engineering, marketing, and retail, which to date has worked well, but they are now unsure if it is serving their needs. The company has been approached by various companies in the past who wished to create strategic alliances, but due to its top-ranking position in the market did not feel it was necessary at the time. Management is currently rethinking this position and requires some guidance as they aim to enhance their organisation and expand their market reach. Based on the above scenario, a) Clearly identify and justify two (2) types of alliances as discussed in the course, from the scenario, that Tech Products Inc. can form to enhance its organization and expand its market reach. b) Recommend for each type of alliance, examples of companies, locally or regionally that the company can partner with, justifying your selection. The name of the organization must be clearly stated. Because firms can directly control the internal environment, a keen understanding of the micro-environmental tools can provide a framework for an analytical understanding of controllable factors.
Tech Products Inc. is one of the world's leading technology companies known for its innovative
products, including the TechPhone, TechPad, Tech computers, and software services. At present,
Tech Products Inc. is now facing significant challenges in an evolving industry landscape due to
increasing competition and the introduction of similar products on both the local, regional and
global markets. The company is aware that internal and external drivers play a crucial role in
shaping the strategic direction and overall performance of an organization, and that to remain
relevant they must be able to understand and respond to these drivers in an effective manner. To
assist them in formulating a comprehensive strategy that can help the company navigate the
complex business environment it faces, Tech Products Inc. has hired you as a Strategic
Management Consultant.
Further to an initial meeting with Management, it was ascertained that Tech Products Inc. has not
been keeping abreast with the changes in the external operational environment and did not analyze
this against their current environment. Whilst they are aware that there are internal and external
tools which can assist, they have no idea how to use them to their benefit. They are aware however
that the current business strategy needs to urgently be reviewed to one which focuses more on
design, user experience, and premium pricing to help set them apart from the competition. There
is also a need to review the current global strategy to ensure that the company is reaping the best
possible benefits, allowing the organization to capitalize on opportunities, manage risks
effectively, and create a robust foundation for long-term success. Their current organizational
structure is one which organizes its workforce by function, such as design, engineering, marketing,
and retail, which to date has worked well, but they are now unsure if it is serving their needs. The
company has been approached by various companies in the past who wished to create strategic
alliances, but due to its top-ranking position in the market did not feel it was necessary at the time.
Management is currently rethinking this position and requires some guidance as they aim to
enhance their organisation and expand their market reach.
Based on the above scenario,
a) Clearly identify and justify two (2) types of alliances as discussed in
the course, from the scenario, that Tech Products Inc. can form to
enhance its organization and expand its market reach.
b) Recommend for each type of alliance, examples of companies,
locally or regionally that the company can partner with, justifying
your selection. The name of the organization must be clearly
stated.
Because firms can directly control the internal environment, a keen understanding of
the micro-environmental tools can provide a framework for an analytical understanding
of controllable factors.
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