Technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits. How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? Also discuss various socio-technical marketing strategies that influence consumer behavior to increase the adoption behavior? Come up with 2 examples

Technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits. How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? Also discuss various socio-technical marketing strategies that influence consumer behavior to increase the adoption behavior? Come up with 2 examples

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 4DRQ

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