The Annual Business Meeting of FMCG Company was held in February 2020 where the company has set the target revenue goal for next year. The target revenue set was Rs 120Million which is 10% greater than the previous year target. The firm deals with one product which they plan to sell for Rs1000. Being a resource planning manager of the firm how will you translate the company annual business plan in to Aggregate Production Plan, Master Production Schedule and Material Requirement Planning? Explain your answer using Operations Planning Hierarchy

The Annual Business Meeting of FMCG Company was held in February 2020 where the company has set the target revenue goal for next year. The target revenue set was Rs 120Million which is 10% greater than the previous year target. The firm deals with one product which they plan to sell for Rs1000. Being a resource planning manager of the firm how will you translate the company annual business plan in to Aggregate Production Plan, Master Production Schedule and Material Requirement Planning? Explain your answer using Operations Planning Hierarchy

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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