The following are the price/sales ratios, profit margins, and other relative details of the firms in the drugstore industry.

Survey of Accounting (Accounting I)
8th Edition
ISBN:9781305961883
Author:Carl Warren
Publisher:Carl Warren
Chapter12: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 12.4E
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Q4: You have been asked to assess whether Walgreen, a drugstore chain, is correctly priced relative to its competitors in the drugstore industry. The following are the price/sales ratios, profit margins, and other relative details of the firms in the drugstore industry.

Company

P/S Ratio

Profit Margin

(%)

Payout

(%)

Expected Growth (%)

Beta

Arbor Drugs

0.42

3.40

18

14.0

1.05

Big B

0.30

1.90

14

23.5

0.70

Drug Emporium

0.10

0.60

0

27.5

0.90

Fay’s

0.15

1.30

37

11.5

0.90

Genovese

0.18

1.70

26

10.5

0.80

Longs Drug

0.30

2.00

46

6.0

0.90

Perry Drugs

0.12

1.30

0

12.5

1.10

Rite-Aid

0.33

3.20

37

10.5

0.90

Walgreen

0.60

2.70

31

13.5

1.15

 

Based entirely on a subjective analysis, do you think that Walgreen is overpriced because its price/sales ratio is the highest in the industry? If it is not, how would you rationalize its value?

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