The following is Cullumber Company’s income statement for the past year. Sales revenue   $336,000 Cost of goods sold   134,400 Gross margin   201,600 Operating expenses   145,600 Operating income   $56,000   If the company wants to sell a new product that costs $49 wholesale while keeping the same markup structure, what will be the price of the new product? (Use the gross margin percentage and round final answer to 2 decimal places, e.g. 25,124.25.) Price of the new product   $enter the price of the new product in dollars rounded to 2 decimal places

Intermediate Accounting: Reporting And Analysis
3rd Edition
ISBN:9781337788281
Author:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Publisher:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Chapter5: The Income Statement And The Statement Of Cash Flows
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Problem 2MC: The following information is available for Cooke Company for the current year: The gross margin is...
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The following is Cullumber Company’s income statement for the past year.

Sales revenue   $336,000
Cost of goods sold   134,400
Gross margin   201,600
Operating expenses   145,600
Operating income   $56,000

 

If the company wants to sell a new product that costs $49 wholesale while keeping the same markup structure, what will be the price of the new product? (Use the gross margin percentage and round final answer to 2 decimal places, e.g. 25,124.25.)

Price of the new product  
$enter the price of the new product in dollars rounded to 2 decimal places 
The following is Cullumber Company's income statement for the past year.
Sales revenue
$336,000
Cost of goods sold
134,400
Gross margin
201,600
Operating expenses
145,600
Operating income
$56,000
Transcribed Image Text:The following is Cullumber Company's income statement for the past year. Sales revenue $336,000 Cost of goods sold 134,400 Gross margin 201,600 Operating expenses 145,600 Operating income $56,000
If the company wants to sell a new product that costs $49 wholesale while keeping the same markup structure, what will be the
price of the new product? (Use the gross margin percentage and round final answer to 2 decimal places, e.g. 25,124.25.)
Price of the new product
%24
Transcribed Image Text:If the company wants to sell a new product that costs $49 wholesale while keeping the same markup structure, what will be the price of the new product? (Use the gross margin percentage and round final answer to 2 decimal places, e.g. 25,124.25.) Price of the new product %24
Expert Solution
Working:

Gross margin % = (Gross margin / Sales) x 100

= (201,600/336,000)*100

= 60% 

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