The manager at AnyLogo is considering the purchase of high-speed embroidery machines that will allow them to embroider on demand. In this case the apparel will be made in Sri Lanka without any logo and the logo embroidery is postponed and will be done in the United States on demand. This will raise the cost per unit to $15. However, AnyLogo will not have any holiday or company-specific apparel to be disposed at the end of the season. The leftover apparel without logos can be sold for $5 a unit to retailers. The cost of shipping adds $4 to the cost of any apparel left over after the holiday season. (Note there are none left to donate to charity now.) With all other information as in the above problem: a. What quantity should they order if they use delayed differentiation? b. What will the impact of delayed differentiation be on inventories?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.2: Dollar Shave Club Faces Sharp Competition
Problem 1C
icon
Related questions
icon
Concept explainers
Topic Video
Question
100%

PLEASE NOTE: I only need the answer for Part 2. I posted Part 1 for your reference only.

Part 1 - NO Answer Needed.

  1. AnyLogo supplies firms with apparel containing their logo to be used for promotional purposes. Currently, AnyLogo has four major customers - IBM, AT&T, HP, and Cisco. During the holiday season, the logos are adorned with a Christmas motif. Demand from each firm for apparel with the Christmas motif is normally distributed as shown below. AnyLogo currently produces all the apparel including the Logo embroidery in Sri Lanka in advance of the holiday season. Each unit costs $10 and is sold by AnyLogo for $40. Any leftover inventory at the end of the holiday season is essentially worthless and is donated by AnyLogo to charity. However, the donation costs AnyLogo $3 per unit to ship to the charity.

What production quantities do you recommend for AnyLogo? - Answer not needed. Please answer Part 2 only.

 

IBM

AT&T

HP

Cisco

Mean of demand

4,000

6,000

3,000

2,000

Standard deviation

750

1,500

250

500

Part 2: Please answer this part.

  1. The manager at AnyLogo is considering the purchase of high-speed embroidery machines that will allow them to embroider on demand. In this case the apparel will be made in Sri Lanka without any logo and the logo embroidery is postponed and will be done in the United States on demand. This will raise the cost per unit to $15. However, AnyLogo will not have any holiday or company-specific apparel to be disposed at the end of the season. The leftover apparel without logos can be sold for $5 a unit to retailers. The cost of shipping adds $4 to the cost of any apparel left over after the holiday season. (Note there are none left to donate to charity now.) With all other information as in the above problem:

a. What quantity should they order if they use delayed differentiation?

b. What will the impact of delayed differentiation be on inventories?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps with 2 images

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing