The marketing channel of a company can become the differentiating factor for its success or failure and thus intermediaries are considered an important element of the business. Discuss the importance of intermiaries in the light of the the above statement.

The marketing channel of a company can become the differentiating factor for its success or failure and thus intermediaries are considered an important element of the business. Discuss the importance of intermiaries in the light of the the above statement.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 1DYMP

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Question

The marketing channel of a company can become the differentiating factor for its success or failure and thus intermediaries are considered an important element of the business.

Discuss the importance of intermiaries in the light of the the above statement.

People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.

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