The packaging of any product should be cost efficient, light in weight, and strong enough to handle the rigours of international transportation as well as environmental changes and technological innovations. Explain the definition and functions of packaging  Discuss 7(seven) benefits of effective packaging in logistics for Zamba Ya Afrika Holdings

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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The packaging of any product should be cost efficient, light in weight, and strong enough to handle the rigours of
international transportation as well as environmental changes and technological innovations.


Explain the definition and functions of packaging 


Discuss 7(seven) benefits of effective packaging in logistics for Zamba Ya Afrika Holdings

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