The way we handle privacy and security is a vital part of our responsibility to our customers and essential to the success of our business. Privacy and security are often viewed by organisations merely as compliance or risk management responsibilities, but we see significant opportunities for Vodafone to differentiate what we offer and strengthen our reputation through our efforts in these areas. Our customers trust us with their personal information and their privacy. Protecting that information and respecting their privacy is fundamental to maintaining that trust. Our privacy and security programmes govern how we collect, use and manage customers’ information – from ensuring the confidentiality of their personal communications and respecting their permissions and preferences, to protecting and securing their information. Personal data also has enormous potential to create economic and social value, both for the individuals concerned and for the businesses who serve them. In order to ensure this opportunity is executed well, we are using technology to make it easier and more intuitive for customers to take control of how their data is used. Consumers' rights to privacy need to be balanced with legitimate business needs for information. a) Discuss any five key concerns about consumer privacy.
The way we handle privacy and security is a vital part of our responsibility to our customers and essential to the success of our business.
Privacy and security are often viewed by organisations merely as compliance or risk management responsibilities, but we see significant opportunities for Vodafone to differentiate what we offer and strengthen our reputation through our efforts in these areas.
Our customers trust us with their personal information and their privacy. Protecting that information and respecting their privacy is fundamental to maintaining that trust. Our privacy and security programmes govern how we collect, use and manage customers’ information – from ensuring the confidentiality of their personal communications and respecting their permissions and preferences, to protecting and securing their information.
Personal data also has enormous potential to create economic and social value, both for the individuals concerned and for the businesses who serve them. In order to ensure this opportunity is executed well, we are using technology to make it easier and more intuitive for customers to take control of how their data is used.
Consumers' rights to privacy need to be balanced with legitimate business needs for information.
a) Discuss any five key concerns about consumer privacy.
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