This assignment is about focuses on the marketing areas of services, internet services, and pricing strategies within the context of travel sites. The following web site provides reviews of various travel bidding strategy sites for priceline and hotwire: http://biddingfortravel.yuku.com/ http://www.betterbidding.com/ Basically, priceline.com and hotwire.com are two travel sites that permit patrons to acquire unknown hotels, cars, and airline flights at a known discount price offered by the website. Only after the final purchase (e.g., accepting a website offer for discounted price), does the patron know the specifics of exactly what they have obtained (e.g., the Name of the Hotel). To simplify things, let's focus on hotels for this assignment. The two sites above (better bidding and bidding for travel) provide consumers information regarding how to bid more effectively and expected outcomes within both priceline.com and/or hotwire.com. Please examine all four of these websites in terms of hotels. Start with Hotwire and Priceline. Remember, you are not being asked to judge which site is best, but rather analyze the service based on the characteristics of a service and the service continuum as discussed in your text. You will be graded on how well you understand the different characteristics of a service (e.g., intangibility), the service continuum (the ratio of tangible versus intangible attributes: page 196), and how Internet services may differ from regular services. You are also asked to determine what type of pricing strategies are being used on these websites and how this may interact with segmentation and consumer behavior

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 3.8A

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This assignment is about focuses on the marketing areas of services, internet services, and pricing strategies within the context of travel sites.

The following web site provides reviews of various travel bidding strategy sites for priceline and hotwire:

http://biddingfortravel.yuku.com/

http://www.betterbidding.com/

Basically, priceline.com and hotwire.com are two travel sites that permit patrons to acquire unknown hotels, cars, and airline flights at a known discount price offered by the website. Only after the final purchase (e.g., accepting a website offer for discounted price), does the patron know the specifics of exactly what they have obtained (e.g., the Name of the Hotel). To simplify things, let's focus on hotels for this assignment. The two sites above (better bidding and bidding for travel) provide consumers information regarding how to bid more effectively and expected outcomes within both priceline.com and/or hotwire.com.

Please examine all four of these websites in terms of hotels. Start with Hotwire and Priceline. Remember, you are not being asked to judge which site is best, but rather analyze the service based on the characteristics of a service and the service continuum as discussed in your text.

You will be graded on how well you understand the different characteristics of a service (e.g., intangibility), the service continuum (the ratio of tangible versus intangible attributes: page 196), and how Internet services may differ from regular services. You are also asked to determine what type of pricing strategies are being used on these websites and how this may interact with segmentation and consumer behavior.

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