To make headway toward better relationships with customers, managers need to have a strong grip on the ultimate objectives they've set for themselves. The objectives for CRM that you decide to define should have at least four similarities.

Information Technology Project Management
9th Edition
ISBN:9781337101356
Author:Kathy Schwalbe
Publisher:Kathy Schwalbe
Chapter13: Project Stakeholder Management
Section: Chapter Questions
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To make headway toward better relationships with customers,
managers need to have a strong grip on the ultimate objectives
they've set for themselves.
The objectives for CRM that you decide to define should have at
least four similarities.
Transcribed Image Text:To make headway toward better relationships with customers, managers need to have a strong grip on the ultimate objectives they've set for themselves. The objectives for CRM that you decide to define should have at least four similarities.
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