true or false One option in conceptualizing a corporate venture is to encourage marketing and R&D personnel to work together to identify opportunities.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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One option in conceptualizing a corporate venture is to encourage marketing and R&D personnel to work together to identify opportunities.

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A corporate venture is a new business or project that is developed and funded by an existing company. A new venture is always focused on developing new and fresh products and services, new market entries, or exploring new technologies. Corporate ventures are often created to explore new growth opportunities or to diversify the company's operations. Corporate ventures can be structured as separate entities or integrated into the parent company's operations.

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