Using the concepts taught in the ongoing online course, formulate a strategy/strategies for effecting a turnaround for this troubled organization. Be realistic, practical and to the point. You may consult – for reference purposes only – the EFE and IFE matrices, and CPM of PIA vis-à-vis other competing airlines. These are all available on the Internet; but please do NOT copy-paste anything verbatim. You may consult the Internet and obtain a format for writing a consultant’s report; there are many examples available. You may use paragraph format in this part with proper headings and topic sentences for each paragraph.
Pakistan International Airlines is the national flag-carrier of the Islamic Republic of Pakistan. PIA was founded on October 23, 1946 as Orient Airways based in Calcutta (now Kolkata) in British India. In 1955, Orient Airways was nationalized and merged with other airlines to form ‘Pakistan International Airlines.’ In the decades from the 1950s to the 1970s, PIA was ranked amongst the best airlines in the world. This was acclaimed to be the golden era for Pakistan International Airlines when it provided administrative and technical support to many other airlines, including Emirates. Some of the aviation records set by PIA pilots in yesteryear still stand to this day.
Today, PIA is wracked by many administrative and human resource related problems notably corruption, inefficiency, favoritism, nepotism and overstaffing. Safety has also become a major concern after numerous scandals relating to the qualifications of PIA personnel, the EU ban, and the recent crash in Karachi in May, 2020, that killed 97 people.
Question:
- Using the concepts taught in the ongoing online course, formulate a strategy/strategies for effecting a turnaround for this troubled organization. Be realistic, practical and to the point. You may consult – for reference purposes only – the EFE and IFE matrices, and CPM of PIA vis-à-vis other competing airlines. These are all available on the Internet; but please do NOT copy-paste anything verbatim. You may consult the Internet and obtain a format for writing a consultant’s report; there are many examples available. You may use paragraph format in this part with proper headings and topic sentences for each paragraph.
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