“We built a better mousetrap but there were no mice” (commenting on his firm’s development of blue windshield glass for the automobile industry). Gary W. Weber, PPG Industries Why must managers be aware of a firm’s external environment? Include the general environment and competitive environment in your answer. As for the business environment, discuss FIVE (5) effects of the digital economy on businesses and customers? Include big data (or data analytics) as one of the five

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
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“We built a better mousetrap but there were no mice” (commenting on his firm’s

development of blue windshield glass for the automobile industry). Gary W. Weber, PPG Industries

  1. Why must managers be aware of a firm’s external environment? Include the general environment and competitive environment in your answer.
  2. As for the business environment, discuss FIVE (5) effects of the digital economy on businesses and customers? Include big data (or data analytics) as one of the five
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