Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 3CTQ: What kind of responses would you expect from Teslas rivals in the automobile manufacturing industry...
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Question
what are key factors contributing to Apple's phenomenal success?
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Background
Apple has successfully maintained its brand name across cultures. Their products, advertisements, and website all have the same clean, minimalist look all over the world.
Regardless of where they reside or what culture they come from, everyone has the same perception of Apple and its goods and services. Without localization, there's no way to offer a consistent, high-quality experience across different and cultures throughout existence.
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