What are the advantages of knowing demographics over psychographics and vice versa?

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter8: Enterprise Systems
Section: Chapter Questions
Problem 2CTQ1: How important do you think the communication and change management aspects of this project were? Why...
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1. What are the advantages of knowing demographics over psychographics and vice versa?

2. What do you think are the problems that you might encounter in planning
an ICT project?  

3. Why is it important to follow the steps in the ICT project process?

4. Give one specific local or regional issue that you think can be solved using
ICT.

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