What are the four major uses or applications of anunderstanding of consumer behavior?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.6: Situational Factors Influencing Consumer Behavior
Problem 1LO
icon
Related questions
Question

What are the four major uses or applications of an
understanding of consumer behavior?

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer