What are the key benefits that may be realized by using big data in an environment that is characterized by intense competition?

Fundamentals of Information Systems
9th Edition
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter3: Database Systems And Big Data
Section: Chapter Questions
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What are the key benefits that may be realized by using big data in an environment that is characterized by intense competition?

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