What are the Lexus brand referents?

Q: Select a strong brand of your choice and explain reasons?

A: A strong brand indicates how much a brand is recognizable among the masses. A brand helps in…

Q: Define perceived similarity, brand reputation, perceived risk, and consumer characteristics in brand…

A: Brand extension when a company uses its established brand name for the purpose of…

Q: Describe the four strategiesfor extending a product’slifecycle and why certainproducts may be…

A: An extension strategy is a practice that is used for increasing the market share of any product or…

Q: Explain the term brand extension?

A: Brand extensions are the best business strategy for companies to become more advanced. This can…

Q: Is the brand properly positioned?

A: Brand positioning can be referred to as a brand's place in the consumer's mind that it owns. It…

Q: describe the four major factors that contribute toward brand equity. What issues must be considered…

A: A brand name increases the loyalty of the customers towards the product. Companies spend a lot of…

Q: Explain five different dimensions of a firm branding and outline the importance of a firm branded…

A: Different dimensions of a firm's branding: 1.Individual branding:This strategy used to allow the…

Q: When does a brand extension occur?

A: New product development process is when the company will create new products for the existing or new…

Q: Recommend two guidelines for improving brand management practice.

A: The term brand management refers to a marketing technique through which the perceived value…

Q: Explain the 5 types of discount for business products?

A: The following are the five most popular types of discounts: Quantity discounts Functional discounts…

Q: Explain the three levels of product?

A: А  рrоduсt  meаns  sоmething  thаt  hаs  vаlue.  It  is  mаde  аvаilаble  tо  the  сustоmers  in…

Q: Explain the ways to change the course for a brand

A: A successful brand must be credible in transmission and experience across multiple solicitations in…

Q: What is the difference between manufacturer brands and store brands?

A: Manufacturer brands-They are designed by producers and given their own brand name. The producer is…

Q: Define generic products?

A: A business may offer variety of products which are tangible in its nature such as it could be…

Q: What are the differences between manufacturer and private-label brands?

A: Business refers to an activity of trade where sale and purchase of either goods or services is done…

Q: How do convenience products and shopping productsdiffer? What are the distinguishing characteristics…

A: Consumer products are those in which the end user is the consumer and is produced based on the needs…

Q: Find two brand names that you feel are particularlyappropriate and two that you feel are not…

A: Brand can be described as a particular name under which a company sells its products or services.…

Q: Differentiate among brand recognition,brand preference, and brand insistence.

A: A brand includes a name, symbol, term, and other characteristics that make a brand's product or…

Q: Do you still believe that a brand can be revived? Interpret by providing a solution.

A: Yes, a brand can be revived. The revival of a brand that is being acquired or has previously been…

Q: Give two examples of popular products with very clear benefits.

A: There are a lot of products but we need to know the exact benefits that we can get from it. What are…

Q: give examples of succesful nee product categories in any industry and identify reasons for their…

A: When new products are introduced onto the market constantly but the extensive or huge majority of…

Q: What is the brand extension of Zara?

A: Zara is an Spain based multinational company that is mainly in the business of developing and…

Q: social differentiation important for brand management

A: Social differentiation is important for any brand management. It helps to differentiate the brand…

Q: What is a product line?

A: A product is a definitive element of "marketing planning". Decisions that are taken to deal with…

Q: Explain the hierarchy of brand associations. Give examples at each level.

A: The hierarchization (structuration) of brand aspects in a brand hierarchy is an approach to using…

Q: Define promotional pricing?

A: Promotional pricing means tentatively decreasing prices to improve short-run sales.

Q: Choose two brands and identify how the following brands practice relationships marketing. Bench,…

A: Customer relationship management is the process of creating and maintaining a relationship with the…

Q: Discuss the extendibility of any two brands of your choice and state why how introduction of new…

A: A brand extension can be described as a marketing strategy in which a company decided to launch its…

Q: What is a brand extension?

A: Branding is undertaken for the purpose of building and creating an identity for the business or…

Q: Define brand extension and its strategies.

A: The brand extension helps the corporations to expand their operations in various industries and…

Q: Why consumer confidence is an important element in the success of a branded product?

A: Consumer confidence is a statistical measure that captures consumers' perspectives on current and…

Q: How packages play an important promotional role?

A: Packaging is the act of designing an appropriate packet or box which would provide sufficient safety…

Q: Outline any three (3) of the roles that brands typically play in a brand portfolio and further, as…

A: The term "brand portfolio" refers to the umbrella under which all of a company's brands or brand…

Q: Explain the term Product?

A: Often when one hears the word marketing, one needs to think not only about promotion or advertising,…

Q: Taken together, tobacco products, alcoholic beverages, and Del Monte brand fruits are considered a…

A: A product line is a combination of related products that a company sells under one brand name.…

Q: Take five products/brands, write down the reasons of their failure.

A: To be successful in the market, the products and services should possess certain features. Those…

Q: Find a recent brand extension that you feel will besuccessful and one that you feel will fail.…

A: A brand extension can be described as a marketing strategy in which a company decided to launch its…

Q: Identify the four stages of the productlifecycle.

A: Marketing brings various benefits to business as its involves prior research and analysis of product…

Q: Brand Name - Lipton Identify any change in the Primary Brand Elements & Secondary…

A: Primary brand elements includes the logo, trademark, user experience, theme or any other feature…

Q: What is selling against the brand?

A: Selling against the brand means stocking known brands at a higher price to sell the in-store brand…

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”