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- What are the elements of promotion mix ?Which criticism of promotion do you believe are the most valid? WhyThink back to publicity you have heard recently about acompany or its products. If it was good publicity, how was itgenerated, and what media were used? If it was bad publicity, where did you learn about it, and how did the firm try tocontrol or neutralize it?
- What are the four elements of the promotion mix? Be sure to name and briefly describe each element. List one advantage OR one disadvantage of EACH element.What is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.What are the cha racte ristics of good promotion objectives?