What distinguishes the company's products or services from those of its competitors? Is the firm competing on price, cost, operation, creativity, or another criterion?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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What distinguishes the company's products or services from those of its competitors? Is the firm competing on price, cost, operation, creativity, or another criterion?

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