What does the term risk aversion mean, and howis risk aversion related to the expected return on astock?

Financial Reporting, Financial Statement Analysis and Valuation
8th Edition
ISBN:9781285190907
Author:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Publisher:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Chapter11: Risk-adjusted Expected Rates Of Return And The Dividends Valuation Approach
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What does the term risk aversion mean, and how
is risk aversion related to the expected return on a
stock?

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