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- Who are the local companies that have successfully expanded abroad? Why do the two companies trade internationally? You may retrieve information from thenewspaper (prints or online editions) to provide supportto your interpretations.Several airlines, such as Air Asia, are pursuing a strategy to become a “retailer” of travel/tourism services, selling more than airline products. What is the rationale behind this move, and what are the pros and cons?When is the distribution channel of business to consumer viable ? Cite an example ?
- Describe the Japanese department store Uniqlo, including locations, number of stores, and founding. How did the company get its name?MTV’s network has become a symbol of globalization. Established in 1981, the US based musicTV network has been expanding outside of its North American base since 1987; when it firstopened MTV Europe. Today MTV network figures that every second of every day over 2 millionpeople are watching MTV around the world, the majority outside the United States. In the1980s, when the main programming fare was still music videos, it piped a single feed acrossEurope almost entirely composed of American Programming with English speaking VJs. Naivelythe networks US managers thought Europeans would flock to the American programming. Butwhile viewers in Europe shared a common interest in a handful of global superstars, their tastesturned out to be surprisingly local. Many staples of the American music scene left Europeanscold. MTV suffered as a result. After losing shares to local competitors, who focused more on local taste, MTV changed itsstrategy in 1990. It broke its service into ‘feeds’ aimed at…MTV’s network has become a symbol of globalization. Established in 1981, the US based musicTV network has been expanding outside of its North American base since 1987; when it firstopened MTV Europe. Today MTV network figures that every second of every day over 2 millionpeople are watching MTV around the world, the majority outside the United States. In the1980s, when the main programming fare was still music videos, it piped a single feed acrossEurope almost entirely composed of American Programming with English speaking VJs. Naivelythe networks US managers thought Europeans would flock to the American programming. Butwhile viewers in Europe shared a common interest in a handful of global superstars, their tastesturned out to be surprisingly local. Many staples of the American music scene left Europeanscold. MTV suffered as a result. After losing shares to local competitors, who focused more on local taste, MTV changed itsstrategy in 1990. It broke its service into ‘feeds’ aimed at…
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