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- QUES:- If a company’s Board of Directors wants its management to maximize shareholder wealth, should the CEO’s compensation be set as a fixed dollar amount, or should the compensation depend on how well the firm performs? If it is to be based on performance, how should performance be measured? Would it be easier to measure performance by the growth rate in reported profits or the growth rate in the stock’s value? Which would be the better performance measure? Why?7. Speaking of corporate dividend policy, the “information content” effect refers to:a) The tendency to attract investors who are sympathetic to its dividend policy.b) Companies will pay dividends from flows that cannot be reinvested in projects with a positive NPV.c) The theory that investors consider changes in dividends as forecast signals for earnings.d) Investors will be interested in those companies that pay the highest dividends.109) Jay Minkoff at First Flavor may use the Boston Consulting Group (BCG) matrix to help him make decisions for his firm. What does he need to understand about the purpose of the matrix and the four categories of the BCG growth-market share matrix? 110) When analyzing its portfolio of businesses with the Boston Consulting Group model, Disney views its movie brand as a star. What does this mean? 111) The BCG matrix is a useful approach to evaluate current businesses. Describe a tool that you could use at a firm to decide how to make growth happen. 112) Briefly describe the four qualities SBU objectives should have. Why are these qualities important?
- Task: Assume that you have been contracted as a marketing consultant by a sportsorganization, and have been asked to develop and submit a marketing and sponsorship plan tothem. The marketing plan is a comprehensive, written framework for strategically obtainingmarketing objectives. The sport-marketing plan can be written for a single sportproduct/service, a group of products/services, a new promotional strategy, or an entire sportsorganization.The Marketing and Event Proposal should include the following:1. Executive Summary - a condensed overview of the marketing plan2. Introduction - Description of the event3. Marketing Strategies:• A strategy for Market Segmentation: What will serve as the basis forsegmentation, and why? What is the rationale for selecting the target markets?• A discussion of the Product: What is the core product, and what are theproduct extensions? 4. A discussion of the Place the event is held and the means of its distribution.5. A discussion and presentation of…COMPANY X: 25 page report with references 1. Background: The technology industry, specifically the software development and services sector, has experienced significant growth and innovation over the years. Company X, a leading software development and services company, was founded in 1999 and has established itself as a key player in the industry. The leading competitors in the industry are Company Y and Company Z, each with their own areas of expertise and market position. 2. External Environment Analysis: The external environment, including political, economic, social, technological, legal, and environmental forces, has a significant impact on the software development and services industry. Government regulations, economic conditions, changing consumer preferences, technological advancements, legal frameworks, and environmental concerns all shape the industry's dynamics. The industry can be further analyzed using Porter's Five Forces Model, which considers the threat of new…Written Assignment 3Answer the following questions using the guidelines for writtenassignments at the bottom.1Assume you are a marketing manager for Starbucks. Describe thefollowing at Starbucks: essential benefit, core product, and enhancedproduct. Discuss how Starbucks uses different components of its productto create a customer experience and maintain its brand. Be sure youaddress the tangible and intangible aspects of the Starbucks product. (MO3.3, 3.4 and 3.5 )2In your own words, define and discuss each of the following: PenetrationPricing, Price Skimming, Competitor-based Pricing, and Value Pricing. Inyour discussion provide and explain a scenario where each might beappropriate. Executing a Value Pricing strategy is generally viewed asbeing more difficult than the others. Why? How is effective promotionrelated to successful Value Pricing? (MO 3.6)Guidelines for Written Assignments•••Your answer for each question should be 2-4…
- 11. If an IS organization is viewed as a cost center/service provider, its strategic planning process is typically directed inward and focused on determining how to do what it is currently doing but doing it cheaper, faster, and better. a. True b. False 14 The strategic plan of an information system (IS) must identify those technologies, vendors, competencies, people, systems, and projects in which an organization will invest to support the corporate and business unit strategies. a. True b. False 16. The release of a new and more powerful mobile computing device or data-crunching software package can influence the strategic plan of an information system. a. True b. FalseQ1 Name four categories of management information and tell what distinguishes them What does the granularity of a model refer to? SNMP MIBs use a hierarchical naming structure very similar to the structure many operating systems use to name files and folders. In which way is the object identifier tree of SNMP MIBs different from a naming tree for a file system? Q2 Is it possible to support polling-based alarm management? If so, why is alarm management generally event based? Name three techniques that can be used to make events reliable. What are the fundamental interaction patterns between the management agents?V1 Analyze a selected company, its operations, and its associated industry and evaluate these areas for development of a business plan for growth to increase revenues by 10% over the next five years with ethical financial practices. 1. Recommend three or more well-defined improvements to corporate governance over the internal controls supported with examples of how the recommendations would impact the company's financial statements. The recommendations could be for improvement of sales, justification of opening different markets, or enhancement of current operations.
- 5. A cosmetic company has been seriously devastated by a critical situation that is negatively affecting its financial gains, reputation and operation. What policy should be applied to handle the situation? * A. crisis management plan B. communication strategy plan C. financial plan D. All of the above statements E. None of the above statementsCreative Homework/Short Project. As a marketing manager, you must consider whether to delay the production and introduction of a new automobile because of a small problem with the door locks; they could become nonfunctional when temperatures drop very low. Using (1) the utilitarian approach, (2) the rights approach, and (3) the common good approach, what would the different decisions be?11. The five steps to building a winning résumé include: A. All of these B. Write a career objective C. Write a cover letter D. A picture
