What is a mission statement, and how should a firm define its business mission? Give examples to illustrate a good and bad mission statement.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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What is a mission statement, and how should a firm define its business mission?
Give examples to illustrate a good and bad mission statement.
 
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