What is ERP, is it an alternative business model, are there others?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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What is ERP, is it an alternative business model, are there others?

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Enterprise Resource Planning is the computer system, which would integrate the application programs for the various functions in an organization. ERP (Enterprise Resource Planning) is a business process managing software which allows the firm to integrate and manage many back-office functions of a firm.

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