What is extensive decision making ?
Decision making depends mainly on the participation of the customer. There are high participation products and low participation products. Industrial products' participation is higher than commercial products because the amount of investment in industrial products is also substantial.
Extensive decision-making: In making this decision, there are no established or set criteria for users to evaluate a product in a particular category. When the product is highly participatory, this type of decision-making process is used, and a high-investment product is possible. Here the number of brands that users want to consider is not reduced, so their decision-making efforts can be categorized as extensive problem-solving.
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