Answered: What is Market-Value Analysis?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1DRQ

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What is Market-Value Analysis?

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Market value refers to the price that any asset would fetch from the market or the value that is given to the specific equity by the investors. Market value is also used to assess the market capitalization of any company.

According to the stock market, the value of a company is represented by the market value. Market value is a specific term t5hat tells the value an advantage would get in the market place. It represents the market capitalization with regards to organizations. The total market value of the company is represented as a dollar amount. Since it shows the “market” value of a company it is processed based on the current market value (CMP) of its shares.

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