What is meant by exposure? What determineswhich stimuli an individual will be exposed to?How do marketers utilize this knowledge?

Case Studies In Health Information Management
3rd Edition
ISBN:9781337676908
Author:SCHNERING
Publisher:SCHNERING
Chapter5: Compliance
Section: Chapter Questions
Problem 5.11.2C
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What is meant by exposure? What determines
which stimuli an individual will be exposed to?
How do marketers utilize this knowledge?

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