What is sustainable competitive advantage?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter5: Ethics, Corporate Responsibility, And Sustainability
Section5.6: Corporate Social Responsibility (csr)
Problem 1CC: How do sustainable business practices benefit consumers?
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What is sustainable competitive advantage?

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INTRODUCTION

In this dynamic marketing economy, a competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry.

 

 

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