What type of intangible asset is the goodwill account? What does it mean to the purchaser if the goodwill account seems too excessive or is negative? What does it mean to the seller?  Would you prefer to purchase excess goodwill or lower your purchase price to have zero or negative good will?

Intermediate Accounting: Reporting And Analysis
3rd Edition
ISBN:9781337788281
Author:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Publisher:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Chapter6: Cash And Receivables
Section: Chapter Questions
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What type of intangible asset is the goodwill account? What does it mean to the purchaser if the goodwill account seems too excessive or is negative? What does it mean to the seller?  Would you prefer to purchase excess goodwill or lower your purchase price to have zero or negative good will?

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