What types of secondary data could be useful to inform the development of the questionnaire? Identify 03 methods of primary data collection by which the information the company requires could be gathered?

What types of secondary data could be useful to inform the development of the questionnaire? Identify 03 methods of primary data collection by which the information the company requires could be gathered?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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Concept explainers

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.

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What types of secondary data could be useful to inform the development of the questionnaire?

Identify 03 methods of primary data collection by which the information the company requires could be gathered?

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Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
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1.1. In this abstract, it is stated that data collection was based on primary data, by using closed ended questionnaire as the main research instrument.Provide the reasons why a close ended questionnaire was suitable for this study.
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