When faced with the decision between utilising a software package or opting for custom development or outsourcing, is it advisable to omit or minimise the analytical step?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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When faced with the decision between utilising a software package or opting for custom development or outsourcing, is it advisable to omit or minimise the analytical step?

 

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