Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 4DYMP
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Question
. Where are direct-selling retail sales growing? Why?
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Step 1
Direct selling or door to door selling involves direct selling of products to customers through face to face interactions and demonstrations given to customers in their homes or offices.
Direct selling is one of the components of the promotion mix.
Promotion mix is a combination of elements used to promote the offerings of the company and create brand awareness.
In direct selling, the salesperson has a vital role as he interacts directly with the customer so how he communicates the company's offerings is what matters the most.
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