which environmental scanning approach did PepsiCo managers use and please give examples PEPSICOLays Tropicana.QUAKERpepsi.As the world's second largest food and beverage company, PepsiCo realized that the increased focuson health and wellness (both societal and political) meant that the company needed to invest moreheavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' amuch larger part of the company's portfolio than it is today. She wants to increase what she calls its'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – fromthe ten billion dollar business it is now into a thirty billion dollar business by 2020." The company hasmoved to acquire brands in the functional food and beverage space (Naked) and increasedinvestment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can beapplied to products within its lucrative soft drink and chips business. While PepsiCo has adapted tothe changing environment, other companies have not fared as well.

The business environment is the total of internal and external factors that have a direct or…

Answered: which environmental scanning approach…

Business

Management

which environmental scanning approach did PepsiCo managers use and please give examples

Foundations of Business - Standalone book (MindTap Course List)

4th Edition

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter16: Mastering Financial Management

Section: Chapter Questions

Problem 1DQ

See similar textbooks

Related questions

Q: initial marketing

A: Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial…

Q: understanding of both Japanese and US cultures enhanced the probability of success of R" Us in…

A: Toy R company - It is the company which will make the business of manufacturing and producing the…

Q: as be more financially successfull if it not was not so focused on social responsibility

A: Social responsibility is the the activities which company are mandated to do ethically and both…

Q: 1. Examine how Recovery Clinics and Hospitals can position itself. 2. Examine why it would be…

A: Marketing refers to the process of managing a product/service or both such that customers purchase…

Q: Discuss the ethical issues surrounding orphan drugs. Should pharmaceutical companies be allowed to…

A: This is a difficult issue, though, because many of these treatments prove lifesaving. On one side of…

Q: How does BMW segment its consumers? What does BMW do well to market to each segment group?

A: Market segmentation is the process of dividing the market into homogeneous groups who have similar…

Q: Why did Amazon change its position regarding online sales taxes and why does it now support the…

A: Before the Marketplace Fairness Act was implemented, Amazon has tried many methods in the past to…

Q: Of the five sustainable marketing principles discussed in the text, which one best describes…

A: Sustainable marketing has five principles. They are: Customer value marketing, Consumer-oriented…

Q: SWOT and TOWS analysis of Kellogg's UK Marketing. What are the Internal environmental analysis and…

A: Internal and External Environment -The factors that are controlled by the organization is referred…

Q: Wikipedia, free encyclopedia, mission is to collect and develop educational information and make it…

A: Wikipedia is a platform at which we can access free data and knowledge without paying any costs for…

Q: What is Dell's strategy for success in the market place? Does the company rely primarily on consumer…

A: Consumer Intimacy means carrying out customer segmentation and targeting with utmost efficiency so…

Q: _______ 3. Which of the following would you not classify as a political or legal factor in the…

A: External factors, specifically competitors' selling combine parts, have a bigger influence on a…

Q: How affect the goodwill of "Tesla Car" company to it's marketing destribution network?

A: Marketing destribution network affects the goodwill of "Tesla Car" company in many ways. Some of…

Q: i. Businesses are influenced by various forces that exist within the external business environment.…

A: Companies should develop a specialized cross-functional team (a business response and continuity…

Q: Company Case Facebook: Making the World More Open and Connected 1- Is Facebook’s mission statement…

A: According to the company, Facebook's mission statement is "to give people power to share and make…

Q: "THE EFFICACY OF USING FACEBOOK AS A MARKETING PLATFORM AMIDST COVID19"

A: The advancement in technology has led to create a separate space for digital marketing as the…

Q: gy of Alibaba Group: Th

A: As an e-commerce giant, the Alibaba Group has made significant progress. The company was founded in…

Q: is Nike using a differentiated, an undifferentaited, or a concenterated strategy for targeting…

A: Nike is considered as most premium suppliers of athletic footwear and workout cloths as well as sell…

Q: Which of these is not a macro-environment factor? a. political and legal forces b. natural forces c.…

A: Business environment are the forces which influences the operations of business. They are in the…

Q: What Strategy did "This Bar Saves" Lives use to ensure the success of their bars in the Starbucks…

A: INTRODUCTION:_ Famine has been described in a variety of ways. Thirst is defined by Richard Matte…

Q: Discuss the challenging marketing landscape. -Uncertain economic environment -Digital age -Rapid…

A: With the rapidly changing world of technology, the marketing industry has seen a lot of evolution.…

Q: How are digital technologies transforming retail grocery markets? Critically discuss the…

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: Ethics Marketers are in business to make a profit, butthey also have an ethical obligation not to…

A: Ethical marketing can be described as a concept through which the sellers market their products by…

Q: what environmental scanning approach did PepsiCo use and please give examples

A: The various factors like economics, social, market conditions, internal factors, etc. that can…

Q: . Chapter 14 also discusses different approaches fordiscovering consumer problems. Which of…

A: Needs are the essential requirement of customers, without which they cannot achieve certain goals.…

Q: What are the ramifications of Facebook's struggle with Apple? What are some of the other issues…

A: The company Facebook is a global social media networking company which is headquartered in…

Q: What are your thoughts on the use of children’s online games to disguise marketing to them? Do you…

A: In the context of growing concerns about advertising techniques targeting children, we will evaluate…

Q: Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would you gauge the…

A: Sustainability focuses on fulfilling the needs of the present without compromising the ability of…

Q: Mention the short-term goals to achieve each long-term goal I just mentioned. For example: -the…

A: The soap company wants to achieve its long term goals and objectives in order to sustain in the…

Q: Describe some ways Volkswagen ignored the six forces in the marketing environment. How did it…

A: The manipulations which Volkswagen did in its cars was undoubtedly characterized as unethical…

Q: buyers. What type of ethical dilemma does Hashem have and which ethical principle is violated here?

A: Sales people and marketers in any organization face a variety of ethical dilemmas through…

Q: Based on the information drawn from the case, elaborate how Adidas strategized its “WOM Marketing”…

A: Marketing can be defined as a field of business studies which deals with hoe a company makes its…

Q: Nike Changing Strategies Before Covid-19 and after Covid-19? Describe Briefly

A: Nike was established in 1964. It engaged in the business of designing, developing,manufacturing,…

Q: What are PepsiCo two impact of efforts on the company's bottom line and give examples?

A: There are various stakeholders that a company has and the most important among them are the society,…

Q: 2. What are the main factors influencing an organization's marketing environment? Using a framework…

A: Organizational environment - The forces (external or internal) surrounding an organization signify…

Q: Explain the Environmental Pillar in Starbucks Company

A: Introduction- Starbucks dedication to the environment is shared by our customers.They also believe…

Q: Which of the four categories of business markets is Apple Pay best suited for, and why?

A: Marketing is the process through which business gets differentiation and competitive abilities. It…

Q: 3. The Nike Cortez is an example of a product whose evolving story (narrative) is complex and…

A: Nike cortez is a footwear brand that designs and manufactures durable, comfortable sneakers for…

Q: Why apple is a best Uk stock marketing?

A: Stock market: Stock market refers to the buying and selling of stocks or shares of an organization…

Q: 1. Examine how Recovery Clinics and Hospitals can position itself. 2. Examine why it would be…

A: Marketing can be defined as a field of business studies which deals with how a company makes its…

Q: Which Competitive Environmental Strategy recommends focusing on ecodesign? Select one: O…

A: A competitive Environmental strategy is used to develop the marketing strategy to understand the…

Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

Question

which environmental scanning approach did PepsiCo managers use and please give examples

PEPSICO
Lays Tropicana.
QUAKER
pepsi.
As the world's second largest food and beverage company, PepsiCo realized that the increased focus
on health and wellness (both societal and political) meant that the company needed to invest more
heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a
much larger part of the company's portfolio than it is today. She wants to increase what she calls its
'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from
the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has
moved to acquire brands in the functional food and beverage space (Naked) and increased
investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be
applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to
the changing environment, other companies have not fared as well.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.

Similar questions

(0) Read the following excerpt from the article by Michael Schlossberg, three dramatic board failures to learn from. Considering this excerpt, answer the questions that follow. Blockbuster The former worldwide leader in video rentals found themselves on the wrong side of public opinion thanks to a failure to innovate. Blockbuster was once known throughout the world as a leader in home movie and video game rentals. Before the digital age, their products were the Netflix of the day. The problem? They refused to innovate. Sensing changes in the market — including by a start-up known as Netflix — Blockbuster began to push for a more in-demand market, creating programmes that allowed people to get videos delivered directly to their homes. However, it wasn’t enough: The company failed to properly prepare for the rise of the digital age and never created a product like that of Netflix that streamed movies directly to people’s internet devices. Their most egregious failure? A lack…
Apple is ranked #3 on the fortune 5pp top Companies? What is Apples mission and vision?
Anthem inc. takes a strategic positioning with being a benefit leader. This can be said about a lot of companies in the healthcare industry. How does the company use strategic positioning to differentiate between the compeition? What makes customers want to choose Athem over their competition?
Explain the business-level strategies of Estee Lauder. Has this company used any ofthe business strategies we discussed (differentiation, cost leadership, first-mover advantage, or Blue Oceans)?If so, give a thorough explanation. How could they use these strategies to better themselves? Does innovation orentrepreneurship play a role or need to play a role to help move them forward? Explain.
Based on the given case above,use own words: 1. You are required to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. For each of the 9 components; 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are…
5 Is Facebook’s mission statement “to give people the power to share and make the world more open and connected," a product or market-oriented statement? Explain. How is Facebook’s strategy driven by its mission? Is it wise for Facebook to give away it technologies for free? Why or why not? As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?
What issues is Disney facing today? What do you recommend or propose Disney should do to address those issues?
Direction: As a future manager in the future given the scenario below how will you be able to solve the problem of shortage and surplus. Answer should contain at least 300 words. 1. Covid 19 is a virus than can affect our immune system. One of the thisthat the IATF encourages people to do to not get the virus is to use facemask as protection and use alcohol to fight germs whenever you areoutside the house. Being an entrepreneur what will you do if you areone of the sellers of this kinds of products such as facemasks, andalcohol whose supply is always out of stock. Will you take theopportunity to raise your price to gain more profit?
1)How have the current cultural environment of our country shaped the way that companies are looking at their own corporate cultural standards? 2)What are the potential downfalls and positive influences of the “Netflix way”? 3)How does Netflix’s internal culture negatively or positively affect their ability to stay competitive and deliver cutting edge content?
According to Walter Isaacson, why is Bill Gates an enigmatic genius? What was the judge’s ruling in the antitrust suit against Bill Gates and why? What predictions (both optimistic and pessimistic) does Isaacson make about the future state of the world? According to H.W. Brands, what is so compelling about Oprah Winfrey’s story? What obstacles did she overcome, and what has been her greatest accomplishments in spite of these obstacles? What prediction did Walter Isaacson make for “The American Century and Beyond.” According to Annette Gordon-Reed, how is Barack Obama’s presidency a fulfillment of Thomas Jefferson’s vision of America’s future?
1.Apply Porters five forces model and examine the attractiveness of the music industry?2.Examine the industry value chain and identify the winners and losers in the industry as its evolved?3.What was Napster's strategy and how did it evolve over time?4.What is apple strategy as it relates to the music industry and what are the economics of the strategy?
According to a consulting firm report - Bain and Company, Management Tools and Trends2015, one of the top ten management tools implemented by companies was the BalancedScorecard. Many surveyed companies (40%) have indicated that they are satisfied with usingthe Balanced Scorecard for strategic planning.Explain the Balanced Scorecard and how the Balanced Scorecard can be used for strategicplanning.