Which factor of the four following factors do you believe is most important to include in a great business plan?  Why do you believe this factor is of such importance and what makes it more important than the other factors, in your opinion?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter4: Choosing A Form Of Business Ownership
Section: Chapter Questions
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Which factor of the four following factors do you believe is most important to include in a great business plan?  Why do you believe this factor is of such importance and what makes it more important than the other factors, in your opinion?

people, profile of business, business context, and risks & rewards

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