Which of the following is not a factor that determines how much you are able to charge for your product or service? Group of answer choices Your cost to provide the product or service Value or price your product or service creates for the customer Price that competitors charge
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- Customer value exists if the product has the entire following characteristics, except: Select one: O a. Different O b. High priced O c. Fulfill customer needsType the correct answer in each box. Spell all words correctly. Which term describes a business that gives users access to the Internet for monthly, quarterly, or yearly charges? A(n) is a business that provides users the access to the Internet for monthly, quarterly, or yearly charges.Sales reports alone will not provide the required information to make a decision about customer value. Your business is experiencing the following: ● Annual sales are increasing . The number of orders is increasing The number of customers is increasing ● Consider what these mean for your business. Which of the following will be the result for the company? (Select all that apply.) a. You will have reduced lifetime customer value. b. You will have higher marketing costs. c. You will have higher accounting costs.
- marketing company is facing some issues with his new marketing strategy since the data he and his team gathered from surveys wasn’t compatible with the analysis tool they’re most comfortable using. Which of the following current issues in Data Warehousing best describes the given scenario? * The company cannot have access to the data. The data gathered by the company is unusable. The data gathered by the company is impossible to understand. The company cannot find the needed data. Which of the following is NOT a characteristic of a Data Warehouse? * A data warehouse is most often than not, normalized. All of the above are characteristics of a data warehouse. The data stored in a data warehouse is usually large. The data stored in a data warehouse came from sources, both inside and outside the organization.that this model was devised by Michael Porter to describe forces that shape competition within an industry and help to identify strategic opportunities and threats. The stronger each of these forces is, the more established companies are limited in their ability to raise prices and gain greater profits. A strong competitive force is a threat because it depresses profits. A weak competitive force is an opportunity because it allows the company to earn greater returns. For each force, state the level of the threat (High, Moderate, or Low) and justify your answer. Use the facts provided and the rest you can make up using your imagination.CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall…
- Aldi is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. Aldi stores are typically about one-third the size of the traditional supermarket. By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. Aldi competitive advantage is based on: Group of answer choices low costs its competition promotion stakeholders the production conceptThe marketing manager of a large truck manufacturer was surprised to learn that the price lists generated by his department had little relation to the prices that were actually charged to customers. The company’s finance department often changed the prices to conform to profit goals before the prices reached the company’s sales force. The salespeople often gave customers discounts to increase their sales volume. The operations manager made price adjustments to accommodate delays in promised shipping times. a. Why is this situation undesirable for the company?Which of the following is the BEST explanation of why knowing your products andservices creates value?A. It helps the customer to see why the product or service stands out and how it is beneficial to them.B. It helps manipulate the customer into thinking the product or service is of good valueC. It identifies all the characteristics about the product or service so customers can fully evaluate it.D. It shows passion, which means that it must be a good product or service
- Teixeira, Thales S. (2019) "Case Study: Sell Direct-to-Consumer or Through Amazon?" Harvard Business Review, 140-145. You'll need to write a response to the case that covers the following areas. [Please note, that there are questions printed on the case. You may disregard those.] Your response should be in the form of a well constructed argument. Make sure that you are making your point clearly and concisely. The response should follow the following format: 1. Start with a statement of the problem facing PedalSpark. (You might find it helpful to think of it this way: Assume that PedalSpark hired you as a consultant to help them make a decision. What decision are they trying to make?) 2. Next you'll want to outline the alternative courses of action that PedalSpark could take. You need to have at least two alternative courses of action that PedalSpark could take and you'll want to discuss the advantages and disadvantages of each course of action. Make sure that as you are discussing…Which of the following is NOT a key difference between marketing of goods and services? Group of answer choices Intangible Homogeneous Perishable InseparableIn which of these situations can a firm ensure that they can effectively satisfy customers? a. selling fake products for a cheap price b. not telling about the poor features of a product c. giving several free items for products bought by the customer d. providing value to customers through the quality of the products of the company