Which theory of the firm is most applicable to explain the rise of the low cost airline industry?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Which theory of the firm is most applicable to explain the rise of the low cost airline industry? 

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Sorry I still don't understand - can you explain in simpler terms ? - Are we saying the most appicable theory of the firm is that of the theory of transactional costs.

Is the theory of transactional costs a recognised theory?

And secondly  the rise of the low cost airline is due to their ability to minimise (transactional) costs by say the following examples:

Adoption of the The Point-To-Point Model

Discount Pricing, 

Technology Adoption

Fleet Uniformity etc

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