Why are organic search listings more valuable than paid search listings for most companies over the long term?

Systems Analysis and Design (Shelly Cashman Series) (MindTap Course List)
11th Edition
ISBN:9781305494602
Author:Scott Tilley, Harry J. Rosenblatt
Publisher:Scott Tilley, Harry J. Rosenblatt
ChapterTPD: Toolkit Part D
Section: Chapter Questions
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Why are organic search listings more valuable than paid search listings for most companies over the long term? 

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