Why did Bayer diversify into the highly competitive agrochemical industry when its pharmaceutical market was still growing

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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Why did Bayer diversify into the highly competitive agrochemical industry when its pharmaceutical market was still growing

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