Why does behavioral finance considered investors as "normal" yet biased and errors? Support being subject to decision-making your answer.

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter14: Capital Structure Management In Practice
Section14.A: Breakeven Analysis
Problem 2QTD
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Why does behavioral finance considered investors as "normal" yet biased and errors? Support being subject to decision-making your answer.

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